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The Millionaires Club is an exclusive club within British Gas Business. The brief was to create a brand – separate from British Gas – that oozed exclusivity, and design a host of support material: badges, brochures, a microsite leading up to the event in Iceland, awards, clothing. Next year they head to Jordan and the material is already being designed to reflect the new destination, while maintaining the core essence.
>>>>UPDATE<<<<
This project has been short-listed for Best Internal Campaign at the B2B Awards.
