>load_project
Juniper are the other Cisco. Being much smaller than the big C there was no chance of out-Ciscoing Cisco, however, there was a chance that by building an advocacy campaign they could create the Apple/Microsoft feeling.
The reason I am showing this project off is not because of the creative, it is because it shows how a brief can be solved, and still be creative despite having every restriction in the book thrown at it, and more importantly, the client is super happy with you.

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 Route 1: Mutual Support     
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 JAM logo     
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 Welcome Pack     
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 Info-cards     
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 Email follow-up / membership card     
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 Route 2: Simply Better     
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 J-Community logo     
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 Flexible messsaging     
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 Welcome Pack     
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 Email follow-up     
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 Stage 2. Develop creative     
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 Revised look and feel     
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 Rebrief!     
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 Third creative: Work. Simplified.     
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 Launch piece     
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