More and more of Tactic Communication’s clients were nationals, prompting a fresh look at their branding. The decision to present a more institutional look was backed up by the degree of professionalism that their clients had come to expect, and the considerable PR knowledge-base that Tactic had established over the years. From then it was just a case of drawing a suitable mark that had the necessary qualities, without feeling too stuffy.
Logo
Stationery
Business card with debossed logo
Envelope sticker