The Millionaires Club is an exclusive club within British Gas Business. The brief was to create a brand separate from British Gas, that oozed exclusivity, and design a host of support material: badges, brochures, a microsite leading up to the event in Iceland, awards, clothing. And after the event photos were pooled from the members, retouched and turned in to a coffe table album. Next year they head to Jordan and the material is already being designed to reflect the new destination, while maintaining the core essence.
This project was short-listed for Best Internal Campaign at the B2B Awards.
logo
teaser
packaging
packaging
badges
micro-site
micro-site
clothing
photo album
detail
award
detail
the future: Jordan
concepts