Re-branding a private equity company like ISIS was never going to be a walk in the park; after all, they are constantly adapting as they forming partnerships with other companies, a fact that proved very useful hook for the creative.

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 logotype     
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 secondary brand element     
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 logo rules     
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 flexible branding     
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 level 1 imagery     
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 level 2 imagery     
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 templates     
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 template     
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 website     
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 brand advertising