Boomtown Studios are a film production studio with big plans. The hook in this rebrand came by re-discovering the essence of their business: they help the telling of ‘light stories’ (stories made of images made from light changing over time). This was visualised with long exposure photography of LEDs, allowing us to portray this sense of time.
A flexible strapline inside the wordmark allows for the studio to grow into its new role, and the library of light stories means that the brand is as unique as each of the projects they work on.
Wordmark and strapline
Flexible strapline built in
Light-stories
wordmak+strapline+light story=logo
Website
DVD packaging
CD packaging