Baronsmead VCT brand : Smoothfluid.

The brief was to rebrand Baronsmead, a venture trust group managed by private equity company, ISIS, that we had rebranded some months before. You‘d be forgiving thinking that the previous success with the client would make the job much smoother. Below are some of the milestones in the creation of the rebrand. It was some journey and I still miss the Baron… Although recreating their imagery in a unique way with watercolour illustrations for each sector was incredibly satisfying and everyone was happy with the result.

logotype

inspiration for the icon

sketches

re-drawn

re-created in lino

printed

then binned

report cover

sector imagary