Junos are the other Cisco. Being much smaller than the big C there was no chance of out-Ciscoing Cisco, however, there was a chance that by building an advocacy campaign they could create the Apple/Microsoft feeling.
The reason I am showing this project off is not because of the creative, it is because it shows how a brief can be solved, and still be creative despite having every restriction in the book thrown at it, and more importantly, the client is super happy with you.
UPDATE: Junos wins at the 2009 B2B Awards. Nice.
